Ep #13 Organize Your Company Around Your Desired Brand Identity

In part three of a four-part miniseries on how to build a brand, learn how to organize your company around your desired brand identity. Sometimes we are too close to our own content, messaging, and identity for us to exercise objectivity. After all, WE know what we mean, right? This lesson I have included fun examples of some legacy brands and how they have done this, in order to give you ideas to ponder. And one of them is shockingly behind the times – About 50 years! Wait until you hear this!

Is your content marketing growing your following or just yelling at people what your offer is? Apply what I teach and begin getting better results, guaranteed. Much more to be covered in more episodes. Sign up for the newsletter and get my “6 Steps to Daily Success” PDF at http://bit.ly/ASM-Email-Sign-Up as well as notifications about free workshops, other learning opportunities and the wacky changes by major social platforms. Stay up to date!

Ep #12 Defining Your Market

Advanced Social Marketing
Advanced Social Marketing
Ep #12 Defining Your Market
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One-size-fits-all marketing and advertising never works. Here, learn elements to get granular in identifying the various personas who make up your target market for more effective content that will drive more traffic and help with more conversions. This episode is Part 2 of a 4-part miniseries in defining your brand, which you need to do to define the voice of your brand and therefore be congruent in your marketing. We began with episode 11, “Your Brand is NOT Your Logo and Font!” . I guarantee HUGE takeaways, no matter how experienced you are at content marketing on social!

Is your content marketing growing your following or just yelling at people what your offer is? Apply what I teach and begin getting better results, guaranteed. Much more to be covered in more episodes. Sign up for the newsletter and get my “6 Steps to Daily Success” PDF at http://bit.ly/ASM-Email-Sign-Up as well as notifications about free workshops, other learning opportunities and the wacky changes by major social platforms. Stay up to date!

Ep #11 Your Brand is Not Your Logo and Font

Advanced Social Marketing
Advanced Social Marketing
Ep #11 Your Brand is Not Your Logo and Font
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This episode defines the 12 archetypes of brands, the first step in your brand’s identity: The voice, the mission, and more. Your logo and fonts are only small elements of your brand. They are NOT your brand. Which archetype is your brand? The Ruler? The Jester? The Sage? The Magician, or one of the many others covered in this episode? Listen, write me and let me know!

Ep #10 16 Critical Things to Avoid on Social

Advanced Social Marketing
Advanced Social Marketing
Ep #10 16 Critical Things to Avoid on Social
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There are a lot of ineffective common practices with content marketing hurting businesses. Here you will learn to avoid the top 16 mistakes that do not help to be perceived the way you want to be. I guarantee HUGE takeaways, no matter how experienced you are at content marketing on social!

Is your content marketing growing your following or just yelling at people what your offer is? You can follow the entire series here: https://advancedsocialmarketing.com/podcast Apply what I teach and begin getting better results, guaranteed. Much more to be covered in more episodes. Sign up for the newsletter and get my “6 Steps to Daily Success” PDF at bit.ly/ASM-Email-Sign-Up as well as notifications about free workshops, other learning opportunities and the wacky changes by major social platforms. Stay up to date!

Ep #9 Paid Ads or Organic – Which is best?

Advanced Social Marketing
Advanced Social Marketing
Ep #9 Paid Ads or Organic - Which is best?
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This episode will give you peek under the surface of the many things to consider when deciding between paid ads or boosted posts vs. posting with organic content to your channels.  I guarantee HUGE takeaways, no matter how experienced you are at content marketing on social! 

Is your content marketing growing your following or just yelling at people what your offer is? You can follow the entire series here: https://advancedsocialmarketing.com/podcast Apply what I teach and begin getting better results, guaranteed. Much more to be covered in more episodes. Sign up for the newsletter and get my “6 Steps to Daily Success” PDF at http://bit.ly/ASM-Email-Sign-Up as well as notifications about free workshops, other learning opportunities and the wacky changes by major social platforms. Stay up to date!

Ep #8 Lives: The #1 Brand Relationship-Builder!

Advanced Social Marketing
Advanced Social Marketing
Ep #8 Lives: The #1 Brand Relationship-Builder!
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I guarantee HUGE takeaways, no matter how experienced you are at content marketing on social! This episode will show you how to get proficient in with the number one relationship builder between your brand and your target market. If you leave this element out, you are doing yourself/your brand a dis-service, as well as your followers.

Is your content marketing growing your following or just yelling at people what your offer is? You can follow the entire series here: https://advancedsocialmarketing.com/podcast Apply what I teach and begin getting better results, guaranteed. Much more to be covered in more episodes. Sign up for the newsletter and get my “6 Steps to Daily Success” PDF at http://bit.ly/ASM-Email-Sign-Up as well as notifications about free workshops, other learning opportunities and the wacky changes by major social platforms. Stay up to date!

Ep #7 Advertising and Promoting is NOT Marketing!

Advanced Social Marketing
Advanced Social Marketing
Ep #7 Advertising and Promoting is NOT Marketing!
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I guarantee HUGE takeaways, no matter how experienced you are at content marketing on social! This episode will help you break the cycle of the number one mistake everyone is making on every social platform when it comes to “marketing.” I even give a real example of a 168-year-old legacy brand making HUGE mistakes—and you will know them—so you can learn to avoid the same business-killing errors.

Is your content marketing growing your following or just yelling at people what your offer is? Apply what I teach and begin getting better results, guaranteed. Much more to be covered in more episodes. Sign up for the newsletter and get my “6 Steps to Daily Success” PDF at http://bit.ly/ASM-Email-Sign-Up as well as notifications about free workshops, other learning opportunities and the wacky changes by major social platforms. Stay up to date!

Ep #6 How Hashtags REALLY Work

Advanced Social Marketing
Advanced Social Marketing
Ep #6 How Hashtags REALLY Work
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Everyone you know and see online is using hashtags incorrectly. In this episode, I explain how hashtags are the most misused and over-sued item in digital marketing and on social media. Trending, popular and generic hashtags DO NOT HELP YOUR POSTS! Time to finally learn How Hashtags REALLY Work! Everyone you know is doing it wrong, and it’s all explained in this episode. It will go against everything you think you know about how hashtags work! This episode will go against everything you have heard, seen or read from anyone else. This episode will spin your head and make you think I am whack or a genius. I am actually somewhere in-between. So, strap yourself in and hold on tight because I am about to challenge your model of the world when it comes to hashtags, and hopefully you will GET IT! When you do, you will never see your newsfeeds and other people’s posts the same way.

Apply what I teach, get better results! 

Ep #5 Why Your Content Needs To Be Better Than It Is (And tips on how!)

Advanced Social Marketing
Advanced Social Marketing
Ep #5 Why Your Content Needs To Be Better Than It Is (And tips on how!)
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Check out the astounding stats of what happens every minute on social to understand why your content always needs to be better and stand out above all the noise. I also name the top 7 errors people make in content marketing, and how to correct them. Apply what I teach, get better results in this episode of Social Media on Steroids with Dan Shinder

Ep #4 When To Post – The REAL Answer!

Advanced Social Marketing
Advanced Social Marketing
Ep #4 When To Post – The REAL Answer!
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Learn the answer to, “When is the best time to post?” for content marketing. What I share with you in this episode are real strategies I have used to create a following of over 1 Million people and reach millions more each month. It works for all platforms and comes from years of achieving extraordinary results using the strategies I teach. There’s even info on how to get my Free Tool—the same one we use every day for ourselves and our clients!