In part three of a four-part miniseries on how to build a brand, learn how to organize your company around your desired brand identity. Sometimes we are too close to our own content, messaging, and identity for us to exercise objectivity. After all, WE know what we mean, right? This lesson I have included fun examples of some legacy brands and how they have done this, in order to give you ideas to ponder. And one of them is shockingly behind the times – About 50 years! Wait until you hear this!
Is your content marketing growing your following or just yelling at people what your offer is? Apply what I teach and begin getting better results, guaranteed. Much more to be covered in more episodes. Sign up for the newsletter and get my “6 Steps to Daily Success” PDF at http://bit.ly/ASM-Email-Sign-Up as well as notifications about free workshops, other learning opportunities and the wacky changes by major social platforms. Stay up to date!