Advanced Social Marketing
Advanced Social Marketing
Ep #11 Your Brand is Not Your Logo and Font
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This episode defines the 12 archetypes of brands, the first step in your brand’s identity: The voice, the mission, and more. Your logo and fonts are only small elements of your brand. They are NOT your brand. Which archetype is your brand? The Ruler? The Jester? The Sage? The Magician, or one of the many others covered in this episode? Listen, write me and let me know!